It might sound a tad strange, but earlier, most of the professionals, no matter which industry they worked for, avoided social media. Why? First, they preferred security and privacy in excess, and second, they did not agree to exert the effort required to make the available platforms work for a particular trade.
The above scenario has changed to a great extent. Social media acquired immense acknowledgment in recent times because it drives abundant traffic beyond geographical boundaries and contributes to profits.
Mentioned below are a few ways you may rely on social media to enhance your dental practice. Please check them out right now.
Facebook videos have impressed a major segment of the population since its launch in the year 2017. Facebook introduced this feature casually but, over time, noticed that the people are actually watching the videos when they auto-play on their feed and tagging their friends apart from the typical liking and sharing.
Just like the other dentists, you may use Facebook video to let people know what kind of treatments you are offering at the moment. When you click on the video, you will know what percentage of people have seen it completely and what for three seconds or less. You can then customize the video for the former.
Facebook contests allow the dentists to engage with their existing followers as well as attract new ones. You may ask a question related to oral hygiene and let the people answer it. Inform that the winner will get a tooth whitening procedure without any charge. Also, have a second and third prize where you give 50% off on all the treatments. This way, you get paid as well as become popular.
Instagram is the most popular social media platform, with approximately 300 million users from all across the globe. The dentists may upload pictures and tips out here to capture the attention of prospective clients. In order to increase the reach, they may also contact the influencers – users who have an established follower count and credibility.
Through a top-notch marketing agency in your locality, you can arrange a brand-new series every week and opt for illustrations to further strengthen your text. Pretty much all Instagram influencers will use it and help you get shared as much as possible. Now that is great.
TikTok
TikTok has revolutionized the digital landscape primarily because it caters to the requirements of Gen Z. Studies have shown that the platform has over 500 million active users who spend at least 52 minutes daily on it. The dentists can use TikTok to promote their practice.
You will be noticed only if you create sustainable content consistently and use hashtags. Besides industry-based hashtags like #orthodontist, #bestsmile #dentist #oralhealthcare, etc., you may also incorporate the location-based, interest-based, and trending hashtags for maximum visibility.
All of the platforms stated above work together so that you end up with a high-ranking and lucrative dental practice. The professionals, who cannot carry out state-of-the-art digital smile development on their own, must rely on a social media consultant. They reach out to and engage with targeted customers on behalf of a brand.
